Inner Reach Management Team

Bill Souder, Senior Director of Corporate Sales

Bill Souder brings to Inner Reach more than 30 years of experience in sales and marketing management. Bill has spent most of his professional career in the highly competitive cardiology medical devices industry of which he has held several senior level management positions. In his roles as National Sales Manager and Director of Sales for two major market leaders in the devices industry, he successfully directed the overall sales responsibilities of the businesses which included training, developing, and directing sales teams in excess of 200 representatives and 26 managers while overseeing budgets of $20 to $30 million. He has a Bachelor of Science degree in Business with an emphasis in Marketing.

As Senior Director of Corporate Sales, Mr. Souder brings with him an entrepreneurial vision in sales, marketing and business development. Bill oversees the commercialization strategy for the Company’s HiGS Health and other Inner Reach products by directing and coordinating the sales and marketing efforts of all Inner Reach employees actively involved with the promotion and education of HiGS and other products. Overseeing all responsibilities related to sales and marketing, working closely with the CEO, Bill Souder evaluates, develops, and manages, partnering and client relationships, and assists with acquiring strategic technologies and assets.

Gabriela Canepa, M.P.A.,
Executive Director of International Business

Ms. Canepa holds a Master of Public Administration Degree (USA), a Bachelor of Science degree in Economics and Accounting ( Peru); is a Certified Public Accountant ( Peru) and a Certified Appreciative Inquiry instructor. Her career has been in Program Design and Management, Fundraising, Training, Strategic Planning, and Financial Management in governments, international organizations, and local governments’ organizations. Multilingual, she works extensively throughout Europe, Asia, Africa, Middle East, South East Asia, Central and North America and the Caribbean.

Ms. Canepa was the Executive Director for Breaking Barriers Inc., a Senior Director of Education Development Center at EDC; Director of Global Program for Oxfam America, managing the overall direction for US and international programs in 31 countries with a $7 million annual budget; Executive Director for Environmental Leadership training in the field of environmental education; Family Health Officer at US Agency for International Development, USAID, Peru, the initiator of a program serving over 50,000 people with the first integrated development program that included primary health, reproductive health and micro-lending; other groups for HIV/AIDS’ prevention/response; and for the Foundation for Hospices of Sub-Sahara Africa, New York. Ms. Canepa is the liaison for Latino and world areas of e-health markets for Inner Reach Corporation’s national and international business.

Julie A. Kembel, M.S. Ed.,
Director of Health Education and Training
Holding a Master of Science degree in Education, Julie Kembel is a health educator and corporate trainer with more than 35 years experience in schools, universities, professional associations, training seminars, government, corporate settings, and the health resort industry. She developed/delivered educational and therapeutic treatment programs within the Department of Psychiatry and Behavioral Sciences at a University in Washington for 13 years, served as Education Director for a prestigious health and fitness resort in Arizona for 12 years, and provided employee development programs for city government human resource departments.

On the faculty at a University in Arizona, Ms Kembel provided training seminars for students in medicine, psychology, and nutrition. She authored several books on health and wellness, smoking cessation, food habit management, and personality and communication. She served for many years on the Advisory Board of Vitality magazine. As Director of Health Education and Training, Ms. Kemble writes educational and training materials for Inner Reach; trains the Inner Reach Product Support Services team for its customer relations component; and provides seminars and heath education opportunities related to HiGS for Inner Reach customer corporations/employees and organizations/members.

Jay Kramer,
Vice President of Marketing

Jay Kramer ’s background includes 25 years of systems experience in various sales/marketing management positions. Mr. Kramer has trained over 2000 professionals in the technology industry and was the chief architect behind the development of an industry certification program for the network storage industry involved in the protection of information assets. He has served as VP of Training, VP of Strategic Planning & Business Development, VP of Marketing; and conducted seminars at medical and technology industry conferences. Mr. Kramer successfully deployed network attached storage solutions into the health care industry, which is now a multi-billion dollar technology industry.

Mr. Kramer managed a Sales Operation focusing on consulting, implementing and supporting Hospital Information Systems to the health care industry. He successfully focused on early adoption of network storage technology in the medical imaging marketplace, demonstrating medical imaging and telemedicine over distance with a real-time heart beat between surgeons utilizing Fibre Channel technology at Comdex. Mr. Kramer currently is Chairman of Technology Conferences for the topic of Information Lifecycle Management which is instrumental to protecting information assets for HIPPA regulatory compliance. His background provides a nice transition for the Inner Reach real time e-heath information gathering delivery model and its presence in the marketplace.

Simon Hurst of England and Oklahoma City, OK., is the official photographer for Inner Reach Corporation.